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Digital Marketing
Newsletter production, website management, and social media strategy
Social Media Strategist
I serve as the digital editor for Southbound, Atlanta magazine's award-winning quarterly travel publication. In this position, I manage end-to-end processes across all of Southbound's social platforms, including writing copy for posts, creating videos, and ensuring that graphics are appealing and on-brand.
Newsletter Editor
I developed and built Southbound's weekly newsletter, Reports From the Road. Six months after launching, Reports From the Road now has the highest subscription and click-through rates of all Atlanta magazine's family of newsletters. I curate stories for each edition and collaborate with the digital advertising department to create affiliate content for various brands and tourism partners.
Digital Editor
In addition to managing the newsletter and social media channels, I also lead Southbound's digital editorial efforts online. I publish and search-optimize stories from each issue online, and track and report on website metrics.
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